Brand Guidelines
Everything you need to represent Spoki consistently.
Self-tape
A practical guide for influencers and contributors recording clips we use in Spoki social. Keep framing, audio and delivery consistent so we can add branding and animations.
For Spoki social
Record clean clips we can edit into Spoki content
Half-body, clear audio, eyes to camera. You film the take — we handle logos, motion and the final cut.
Vertical · 9:16Half-bodyMic audio
HeadroomSide spaceHalf-bodyNo legs if seated
Leave room for animations
Centre yourself and keep clear space at the top and sides. We use that margin for logos, titles and motion graphics.
01
Camera
Framing
Do
- Use a half-body shot with your head fully in frame.
- Centre yourself and leave clear space at the sides and top for animations.
- If you are seated, frame from mid-torso up — do not include your legs.
Don’t
- Don’t crop the top of your head.
- Don’t sit full-body in frame or leave no margin around you.
- Don’t hug the edges of the frame — we need room to add graphics.
02
Set
Background
Do
- Use a clean, uncluttered background: solid wall, soft blur or a simple home/office setting.
- Prefer natural light from the side for a soft, flattering look.
Don’t
- Don’t film against busy patterns, competing logos or strong brand colours that clash with Spoki green.
- Don’t use Spoki green as your backdrop — it fights the brand overlays we add later.
03
Wardrobe
Outfit
Do
- Wear a simple, solid outfit. Neutrals work best — white, grey, navy, beige, soft black.
- Cool and warm neutrals are both fine as long as the colour is calm and solid.
Don’t
- Don’t wear bright Spoki green, neon tones, busy prints or large logos.
- Don’t choose highly saturated warm reds that compete with CTAs and brand graphics.
04
Performance
Eye contact & audio
Do
- Keep eye contact with the camera for the whole take.
- Record with a microphone. If you hold it, keep it close at all times so the level stays consistent.
Don’t
- Don’t look away for long stretches — if eye contact drops, we may apply an AI eye correction.
- Don’t let the mic drift away mid-sentence; distance kills clarity.
05
What to send
Delivery
Do
- Send only the correct takes, renamed clearly.
- Start and end each sentence cleanly so the full line is audible with nothing cut off.
Don’t
- Don’t send unused takes, drafts or clips with incomplete sentences.
- Don’t leave unclear file names — we need to match each clip to the brief.
Outfit colours that work
Pick calm solids. Temperature (cool or warm) matters less than avoiding neon, Spoki green and loud prints.
Good
White
Grey
Navy
Beige
Soft black
Avoid
Spoki green
Neon
Hot red
Busy print
File naming
Use one clear name per clip so we can match it to the brief without guessing.
Name_Topic_Take01.mp4
Before you send
The clip is ready when you can tick every point.
- Vertical 9:16, half-body, head fully in frame
- No legs visible if seated
- Subject centred with space at top and sides
- Clear, uncluttered background
- Simple solid outfit (no Spoki green / neon / big logos)
- Eyes on camera throughout
- Mic audio, kept close for the full take
- Only correct clips, renamed, with clean sentence start and end