How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

Solutions for Sales

Close deals where buyers actually reply

Q: What is Spoki?

**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

Qualify inbound in minutes, keep every deal moving, and give your reps a shared conversational CRM instead of a shared inbox.

AI qualification that hands over warm, not cold
Deal management inside the conversation
Follow-ups that never sit in a spam folder

Start for free Book a demo

Every stage, every channel

Discovery
WhatsAppSMS
Consideration
WhatsAppSpoki Voice
Decision
WhatsAppSpoki Voice
Retention
WhatsAppEmail

One thread across five channels — the customer never starts over.

Before and after

What a Sales team can do with Spoki

What gets in the way today

Leads that go cold before the first call back
Deal context scattered across inboxes and notes
Follow-ups that quietly go unanswered
Reps rewriting the same follow-up all day
No idea whether a proposal was even opened
Handovers that lose everything said before

What changes with Spoki

31%
Sales: +40%
Trolley Recovery: +30%
Conversion Rate

What you can do

Qualify inbound automatically before a rep sees it
Route hot leads to the right rep instantly
Send quotes and proposals inside the chat
Track every deal on a shared conversational CRM
Automate follow-up sequences that stop on reply
Take payment without leaving the conversation

Use cases

What this team actually ships

Each one runs on the channels below and plugs into the martech you already use.

Runs onWhatsAppSpoki VoiceSMS

Connected to your martech

See all integrations

By role

Use cases by role

The same platform, shaped around what each role on your team is measured on.

Customer experience

What your customer actually receives

Every automation you build lands as a normal WhatsApp conversation. This is the same journey, seen from the other side of the screen.

💬

Your customer’s WhatsApp

Spoki · WhatsApp Business API

1Discovery
Hi Sara! Thanks for your interest — want me to show you the options that fit you best?
09:41
Triggered by an ad click, a form or a QR code. No app to install.
2Consideration
Here are the three most popular choices. Tap one and I’ll send you the details.
09:43
The AI agent answers questions in real time and hands over to a human on request.
3Decision
Your cart is saved. Complete the order here — payment happens inside the chat.
13:07
Checkout and payment without leaving the conversation.
4Retention
Your order shipped. Track it here — and let me know how it goes.
18:20
Shipping updates, feedback requests and reorders on the same thread.

One thread, start to finish. Your customer never repeats themselves and never loses the history.

Industries

Where this plays out

Sales teams use Spoki to qualify inbound faster and keep deals moving in the channel buyers answer.

Qualify inbound in minutes, keep every deal moving, and give your reps a shared conversational CRM instead of a shared inbox.

Start for free

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

Close deals where buyers actually reply

What a Sales team can do with Spoki

What gets in the way today

What changes with Spoki

What you can do

What this team actually ships

Use cases by role

Head of Sales / Sales Manager

Account Executive

SDR (Sales Development Rep)

Partner Manager

What your customer actually receives

Where this plays out

Qualify inbound in minutes, keep every deal moving, and give your reps a shared conversational CRM instead of a shared inbox.

Frequently Asked Questions