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E-commerce on WhatsApp

Recover abandoned carts, automate order updates, and provide instant customer support via WhatsApp. Drive sales and reduce support costs.

E-commerce

The Challenge

E-commerce businesses struggle with cart abandonment, repetitive customer service queries, and post-purchase engagement. Email open rates are declining while customers expect instant, personalized communication on their preferred channels.

How It Works on WhatsApp

Cart Recovery
Automatically detect abandoned carts and send personalized WhatsApp messages with product images, discounts, and one-click checkout links.
Order Updates
Send automated order confirmations, shipping updates, and delivery notifications directly to WhatsApp. Keep customers informed at every step.
Product Recommendations
Use AI to suggest relevant products based on browsing history, past purchases, and customer preferences.
Customer Support
Handle common inquiries automatically: order status, returns, product questions. Escalate complex issues to human agents seamlessly.

Example Conversation

Business Impact

+300
Monthly orders recovered
X21
ROAS achieved
93%
Message open rate
40%
Support cost reduction

Customization Options

Tailor the e-commerce automation to your store:

  • Cart recovery timing and discounts
  • Order status message templates
  • Product catalog synchronization
  • VIP customer segments
  • Return and refund automation
  • Cross-sell and upsell sequences

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Ready to Boost Your E-commerce Sales?

Start recovering carts and delighting customers on WhatsApp.

Customer experience

What your customer actually receives

Every automation you build lands as a normal WhatsApp conversation. This is the same journey, seen from the other side of the screen.

💬

Your customer’s WhatsApp

Spoki · WhatsApp Business API

  1. 1Discovery

    Hi Sara! Thanks for your interest — want me to show you the options that fit you best?

    09:41

    Triggered by an ad click, a form or a QR code. No app to install.

  2. 2Consideration

    Here are the three most popular choices. Tap one and I’ll send you the details.

    09:43

    The AI agent answers questions in real time and hands over to a human on request.

  3. 3Decision

    Your cart is saved. Complete the order here — payment happens inside the chat.

    13:07

    Checkout and payment without leaving the conversation.

  4. 4Retention

    Your order shipped. Track it here — and let me know how it goes.

    18:20

    Shipping updates, feedback requests and reorders on the same thread.

One thread, start to finish. Your customer never repeats themselves and never loses the history.

Industries

Where this plays out

E-commerce teams use Spoki to recover carts, confirm orders and sell straight inside the chat.

Related use cases

VIP Customer ListEcommerceDiscount Expiry RemindersEcommerceProduct Availability AlertsEcommerceWebsite Customer SupportEcommerceTransactional MessagesEcommerceHoliday PromotionsEcommerceReal EstateReal EstateEvent PromotionRestaurant

Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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