Identikit · Values
Spoki's values are four: Boundless Passion, Customer Success, United Team and Entrepreneurial Mindset. They are the criteria we hire by, decide product priorities by, and handle customer conversations by — not posters on a wall, but concrete choices.
Spoki's values are the four operating principles that guide how we choose priorities, how we behave with customers and how we write the code that handles 15.3M+ messages per month. They were defined in 2021, tested every year of growth and today they are the filter for every strategic decision.
They are our internal operating contract: every hire, every quarterly roadmap and every customer reply passes through these four filters.
We deeply love what we do. We believe excellence is born from constant dedication and that authentic passion is more powerful than mere talent. Translates into: direct feedback, no internal politics, end-to-end ownership of every feature.
Our customers' success is our top priority. We listen and act to exceed every expectation: our growth is only possible through their results. Translates into: public SLAs, dedicated customer success, public roadmap and weekly iteration on tickets.
We work as a single organism, putting collective goals above individual ones. Translates into: no silos, weekly internal demos, shared retros and team bonuses tied to team results.
We foster autonomy and initiative. We believe 'imperfect today is better than perfect tomorrow': we act with courage and learn from every mistake to innovate fast. Translates into: shipping in days, no committees, public A/B tests and an experimentation budget for every team.
Concrete practices, not slogans. They are part of the team's operating manual.
Spoki's values are four: Boundless Passion, Customer Success, United Team and Entrepreneurial Mindset. They are the operating principles that guide how we hire, how we choose product priorities and how we behave with customers.
They were defined in 2021 by the founding team in Puglia during the bootstrap phase. They have been reconfirmed and refined every year of growth: from the first million euros in 2023 to international expansion in 2025.
It is the operating principle of Entrepreneurial Mindset: better to ship a feature that works at 80% today and iterate on real feedback, rather than wait months for a 'perfect' version that may never be needed. It is how we think about roadmap, A/B tests and bug fixes.
Yes, every quarterly roadmap is filtered through the 4 values. 'Customer Success' takes precedence over the feature requested by the loudest sales rep. 'United Team' prevents silos between Product, Engineering and Customer Success. 'Entrepreneurial Mindset' favours weekly releases over mega-projects.
With public SLAs, dedicated customer success for Pro/Enterprise plans, tickets exposed publicly on the roadmap, weekly iteration on feedback and team KPIs tied to customers' business outcomes — not just NPS or CSAT.
Values are the first criterion in quarterly reviews and promotions. Repeated misalignment with the values leads to a growth plan or, in serious cases, separation: protecting the United Team beats any single high-performer.
See the mission, vision, founder and open positions.
We look for people who share the 4 values and want to build the conversational future with us.
Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.
With Spoki, you can:
• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows
• Manage customer support: Multi-operator team management with ticketing system and conversation routing
• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp
• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates
• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7
• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools
Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.
The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:
WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support
WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels
Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.
Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.
Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.
Native Integrations:
• E-commerce: Shopify, WooCommerce, PrestaShop, Magento
• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign
• Marketing: Mailchimp, Google Sheets
• Payment: Stripe, PayPal
• Support: Zendesk
Via Zapier/Make:
Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API
Webhooks & API:
Full REST API for developers to build custom integrations.
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