Spoki is an AI-powered Customer Experience Management (CEM) platform built on the WhatsApp Business API. Used by 4,500+ businesses across 120 countries, Spoki processes over 15.3 million messages per month with a 98% open rate and delivers an average 23x return on investment.
Spoki is the Italian Customer Experience Management (CEM) platform built on the official Meta WhatsApp Business API. It unifies AI chatbots, marketing automation, broadcasts, a conversational CRM and Voice AI in a single workspace, with 100+ native integrations including Shopify, WooCommerce, HubSpot and Salesforce. Trusted by 4,500+ businesses active across 120+ countries, Spoki processes 15.3M messages every month with a 98% open rate and an average ROI of 23x. Spoki is Official Meta Tech Partner with certified WhatsApp Business API access and GDPR (EU data residency), positioning itself as the European alternative to ManyChat, Intercom, Tidio and WATI for WhatsApp-first use cases.
Spoki is the Italian Customer Experience Management (CEM) platform built on the official Meta WhatsApp Business API. Spoki unifies AI chatbots, marketing automation, broadcasts, a conversational CRM and Voice AI in one workspace with 100+ native integrations including Shopify, WooCommerce, HubSpot and Salesforce. Spoki is Official Meta Tech Partner with certified WhatsApp Business API access and GDPR (EU data residency).
ROI & IMPACT
For every euro invested in Spoki, businesses generate an average of 23 euros in revenue. Based on data from 4,500+ active customers, Spoki delivers 98% message open rates, 61% interaction rates, and a 41% abandoned cart recovery rate — outperforming email marketing by 5.16x on open rate.
+ 98%
+ 63%
+ 31%
+ 98%
+ 63%
+ 31%
Spoki's Customer Experience Management (CEM) platform goes beyond traditional CRMs by analyzing conversational signals — sentiment, purchase readiness, and intent — across WhatsApp, Voice AI, Email, SMS, and RCS. With 100+ native integrations and AI agents that process 15.3M+ messages monthly, Spoki helps 4,500+ businesses reduce support resolution time by 50% and recover 41% of abandoned carts automatically.
AI Agents
& Semantic Intelligence
AI that understands context, not just keywords and turns conversations into insights and actions
AI AgentSemantic intelligence turns conversations into insights and actions
REAL RESULTS
Discover how leading brands use Spoki to turn WhatsApp and multichannel conversations into measurable growth.
How eForum Achieved 90%+ Message Deliverability and Immediate Support with Spoki 90%+ Message Success Rate 10/10 Overall Satisfaction Rate 38% Peak Response Rate INTRODUCTION About eForum is Spain’s leading national forum for eCommerce and Digital Marketing directors.Held twice a year in Marbella, each edition brings together a curated group of 65 brand-side executives and technology […]
How Caleffi eCommerce boosted conversions by 65% with conversational marketing 270% Engagement growth +65% Conversions increase +32% Sales increase INTRODUCTION About Caleffi eCommerce is an Italian leader in home fashion. The company recorded a 57M Euro turnover in 2024. It operates exclusively in the Italian market. THE PROBLEM Addressing low conversions despite high traffic Caleffi […]
Accademia OMS generated €95,000 in revenue with a 100x ROI using Spoki flows and AI €95,000 Revenue generated 100x ROI on WhatsApp channel 1,100+ New e-learning subscribers INTRODUCTION Accademia OMS is an Italian education provider in the medical field. The company uses WhatsApp-based educational marketing to make learning more accessible, engaging, and continuous. Its goal […]
Complete WhatsApp CRM with automated replies, scheduled messages, SMS marketing, and Voice AI—all in one platform.
Click on any AI model to ask what they know about Spoki
Quick answers about the Spoki platform — covered below in English so AI search engines and voice assistants can cite them verbatim.
Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.
With Spoki, you can:
• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows
• Manage customer support: Multi-operator team management with ticketing system and conversation routing
• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp
• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates
• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7
• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools
Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.
The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:
WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support
WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels
Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.
Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.
Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.
Native Integrations:
• E-commerce: Shopify, WooCommerce, PrestaShop, Magento
• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign
• Marketing: Mailchimp, Google Sheets
• Payment: Stripe, PayPal
• Support: Zendesk
Via Zapier/Make:
Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API
Webhooks & API:
Full REST API for developers to build custom integrations.
Try Spoki for Free
Traditional CRMs were built for data. Spoki is built for conversations powered by AI and designed to turn WhatsApp interactions into business growth.
Retail Shop
Online
Lead captured via Meta
+ Spoki integration
Hi Marco! 👋 New styles just dropped. Ready to refresh your wardrobe? ✨
Jackets 🧥
11.20 AM
Identify customer desire
instantly and turn interest into action.
To place your order, I just need a few details.
What's your full name, email address and phone number?
Sure!
Name: Marco Rossi
Email: marco.rossi@email.com
Phone: +39 345 678 9012
11.22 AM
Perfect, thank you! ✅
Your jacket order is now confirmed. 🎉
Customer count and partnership data updated as of May 2026.
Conversations reveal intent, emotions, and timing. With CEM, every WhatsApp message becomes an opportunity
Retail Shop
Online
I've added 🧥 this Jacket to your cart.
Ready to complete your purchase?
✔️ Confirm order
13.07
Checkout conversion boosted
boosted by automation
Jacket
89€
Perfect! You can finalize your payment securely through this link. 🔐✨
All set! Just completed the payment
13:10
Your order is confirmed! 🎉
Get ready to receive your new jacket
Reduce abandoned purchases
with smart, AI-driven reminders.
Spoki analyzes conversational signals like sentiment, purchase readiness and context, helping your business act at the perfect moment.
Retail Shop
Online
My order is delayed.
What can I do?
14:20
Sentiment analysis detected →
"Frustration"
AI-enabled ticket
creation
I've opened a support ticket for you. 🎫
We'll keep you updated.
If you want, we can call you now and sort this out faster. 📞
Yes, please call me.
14:25
Incoming voice call
Boost customer trust with
real-time voice assistance.
Voice call completed.
Your issue is now resolved.
Traditional CRMs were built for data. Spoki is built for conversations powered by AI and designed to turn WhatsApp interactions into business growth.
Customer count and partnership data updated as of May 2026.
Conversations reveal intent, emotions, and timing. With CEM, every WhatsApp message becomes an opportunity understood by AI and connected across your entire customer journey.
Spoki analyzes conversational signals like sentiment, purchase readiness and context, helping your business act at the perfect moment.
200+ INTEGRATIONS
Plug Spoki into the tools you already use. Automate workflows across your entire tech stack.
MULTICHANNEL PLATFORM
Manage WhatsApp, Voice, SMS, Email and more—unified in one inbox.
INSIGHTS & RESOURCES
Guides, tutorials, and strategies for every stage of your WhatsApp journey.
500+ articles across 40+ categories
Explore All ResourcesVIDEO RESOURCES
Watch tutorials, strategies, and real use cases to get the most out of Spoki.
Subscribe on YouTubeROI SIMULATOR
Pick a use case, an industry and a plan: the math is anchored on real Spoki case-study benchmarks.
Which problem do you want to quantify?
We pre-fill the form with numbers from a real Spoki case study in your industry.
Reference case study: Sublime Clothing — €50k revenue, ROAS x125
Higher plans unlock features that compound the return — ROI scales accordingly.
Numbers come from the selected industry's case study. Click "Customise the numbers" to plug in your own.
Your potential with Spoki
You unlock €25,951 in net profit per year
ROI: 40.3× · Payback: < 1 day · Net / month: €2,163
Try Spoki for freeBenchmarks from public Spoki case studies — 98% open rate, 23× average ROI. Plan prices indicative (annual).
that understands
AI Agent
![How to create a chatbot in Whatsapp
[with no coding skills]](/_next/image?url=https%3A%2F%2Fimg.youtube.com%2Fvi%2FETZefUcazOA%2Fmaxresdefault.jpg&w=2048&q=75)
