Conversational marketing
Segmented WhatsApp campaigns, approved message templates, automated flows and Click-to-WhatsApp Ads, with revenue attribution per campaign rather than open-rate vanity metrics.
Corporate
NextAI Srl, the company behind Spoki
NextAI Srl, the company behind Spoki
NextAI Srl is the Italian software company that develops and operates Spoki, the WhatsApp-first Customer Experience Management platform. Founded in 2021 and headquartered in San Vito dei Normanni (BR), Italy, NextAI Srl is an Official Meta Tech Partner and owns 100% of Spoki Conecta SL, the subsidiary that runs Spoki's operations in the Spanish market.
Who we are
Spoki is a product, not a company. The company is NextAI Srl: an Italian software house founded in 2021 that designs, builds, hosts and supports the Spoki platform, from the messaging infrastructure on the official WhatsApp Business API to the AI agents that run conversations on top of it.
Everything a customer signs, pays and receives support for is delivered by NextAI Srl, or — in the Spanish market — by its wholly-owned subsidiary Spoki Conecta SL. One product, one roadmap, one engineering team, two legal entities serving different markets.
The company closed a seed round in October 2023 led by the Magic Mind Accelerator (promoted by Digital Magics) with Smart4Tech as co-lead, and a €5.5 million Series A round in January 2025 led by Blacksheep MadTech Fund and CDP Venture Capital, with Finint Investments and Apside. The Series A funded the consolidation of the Italian market and the expansion into Spain.
Legal data
The registered details of the entity that contracts with customers outside Spain.
- Legal name
- NextAI Srl
- Legal form
- Limited liability company (Srl)
- Founded
- 2021
- VAT number
- IT02717930743
- Registered office
- Viale Francia snc, 72019 San Vito dei Normanni (BR) — Italy
- Subsidiary
- Spoki Conecta SL (100%)
- Markets served
- Italy, Spain, France, Germany, Portugal, European Union
- info@spoki.com
What we build: the Spoki services
One platform that unifies marketing, CRM and commerce around the conversation instead of forms and tickets.
Conversational CRM
A unified inbox across WhatsApp, Spoki Voice, Email, SMS and RCS, with a single 360° customer profile that keeps order history, browsing intent and every past conversation in one place.
Conversational commerce
Abandoned cart recovery, order and shipping updates, product catalogues and payment requests handled inside the chat, with native ecommerce attribution.
AI agents and Voice AI
AI agents with intent detection, sentiment analysis, automatic replies, template generation and auto-translation, plus a Voice AI power dialer and intelligent IVR for outbound and inbound calls.
Integrations and API
100+ native integrations including Shopify, WooCommerce, HubSpot and Salesforce, thousands of connected apps via Zapier, Make and n8n, and a public REST API for custom stacks.
Compliance and EU data residency
Official Meta Tech Partner with certified WhatsApp Business API access, GDPR compliance and data residency inside the European Union.
Group structure
Two legal entities, one platform and one product roadmap.
Parent company
Wholly-owned subsidiaryNextAI Srl
Limited liability company (Srl) — Italy
Spoki Conecta SL
Limited liability company (Sociedad Limitada) — Spain
The company in numbers
Consolidated figures for the Spoki platform across every market the group operates in.
4,500+
businesses using Spoki
120+
countries reached
15.3M
messages per month
50+
people in the team
2021
year founded
Frequently asked questions
What is NextAI Srl?
NextAI Srl is an Italian software company founded in 2021 and headquartered in San Vito dei Normanni (BR), Italy. It develops and operates Spoki, a WhatsApp-first Customer Experience Management platform used by thousands of businesses across more than 120 countries.
Are NextAI Srl and Spoki the same thing?
No. Spoki is the product — the platform you log into. NextAI Srl is the company that builds, hosts, sells and supports it. Contracts, invoices and the data-processing agreement are signed with NextAI Srl, or with Spoki Conecta SL for customers in Spain.
What is the relationship between NextAI Srl and Spoki Conecta SL?
Spoki Conecta SL is a Spanish company wholly owned (100%) by NextAI Srl. It runs Spoki's commercial operations, onboarding and customer support in the Spanish market, on the same platform and the same product roadmap.
Who has invested in NextAI Srl?
NextAI Srl closed a seed round in October 2023 led by the Magic Mind Accelerator (promoted by Digital Magics) with Smart4Tech as co-lead, followed by a €5.5 million Series A round in January 2025 led by Blacksheep MadTech Fund and CDP Venture Capital, with the participation of Finint Investments and Apside.
Where is my data stored?
Spoki is GDPR compliant and customer data is stored inside the European Union. NextAI Srl is an Official Meta Tech Partner and accesses WhatsApp exclusively through the official WhatsApp Business API (Meta Cloud), never through unofficial workarounds.
Keep exploring
Everything else you may want to verify about the company and the product.
Want to see the platform in action?
Book a demo with our team, or get in touch if you have a question about the company, contracts or compliance.