How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

Solutions for Marketing

Campaigns that get answered

Q: What is Spoki?

**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

Reach your whole audience on the channel they actually open, and turn every campaign into a conversation you can attribute.

Segmented broadcasts with dynamic personalization
Click-to-WhatsApp ads that start a real conversation
Attribution from the first click to the reply

Start for free Book a demo

Every stage, every channel

Discovery
WhatsAppSMS
Consideration
WhatsAppRCS
Decision
WhatsAppSpoki Voice
Retention
WhatsAppEmailSMS

One thread across five channels — the customer never starts over.

Before and after

What a Marketing Manager can do with Spoki

What gets in the way today

Emails that land in promotions and are never opened
Campaigns you cannot attribute past the click
One generic message sent to your entire list
Budget spent on reach you cannot follow up on
Audiences you can only segment after the send
Creative that never gets a reply to learn from

What changes with Spoki

98%
Open Rate: +20%
engagement rate: Up to x23
ROI

What you can do

Segment your list on behaviour, tags and custom fields
Launch broadcasts to thousands with one approval
Run click-to-WhatsApp ads straight from Meta
Recover carts and re-engage lapsed contacts automatically
A/B test message, offer and send time
Read open, click and reply rates per campaign

Digital Ads

Spoki automates sending messages on WhatsApp in response to interactions with your campaigns on platforms like Facebook, Instagram, and Google. It encourages quick actions, such as newsletter subscriptions or information requests, and transforms the interest of your prospects into conversions.

From your ads

Meta Ads

Instagram

Google Ads

TikTok

Into a WhatsApp conversation

What you can run from an ad

Use cases

What this team actually ships

Each one runs on the channels below and plugs into the martech you already use.

Runs onWhatsAppSpoki VoiceSMSEmailRCS

Connected to your martech

See all integrations

By role

Use cases by role

The same platform, shaped around what each role on your team is measured on.

Customer experience

What your customer actually receives

Every automation you build lands as a normal WhatsApp conversation. This is the same journey, seen from the other side of the screen.

💬

Your customer’s WhatsApp

Spoki · WhatsApp Business API

1Discovery
Hi Sara! Thanks for your interest — want me to show you the options that fit you best?
09:41
Triggered by an ad click, a form or a QR code. No app to install.
2Consideration
Here are the three most popular choices. Tap one and I’ll send you the details.
09:43
The AI agent answers questions in real time and hands over to a human on request.
3Decision
Your cart is saved. Complete the order here — payment happens inside the chat.
13:07
Checkout and payment without leaving the conversation.
4Retention
Your order shipped. Track it here — and let me know how it goes.
18:20
Shipping updates, feedback requests and reorders on the same thread.

One thread, start to finish. Your customer never repeats themselves and never loses the history.

Industries

Where this plays out

Marketing teams use Spoki to turn campaigns into conversations, with attribution down to the reply.

Reach your whole audience on the channel they actually open, and turn every campaign into a conversation you can attribute.

Start for free

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

Campaigns that get answered

What a Marketing Manager can do with Spoki

What gets in the way today

What changes with Spoki

What you can do

Digital Ads

What this team actually ships

Use cases by role

Marketing Manager

Growth Hacker

CRO Specialist

Social Media / Communication Specialist

What your customer actually receives

Where this plays out

Reach your whole audience on the channel they actually open, and turn every campaign into a conversation you can attribute.

Frequently Asked Questions