Spoki · WhatsApp Advertising
WhatsApp advertising
Turn ad spend into conversations that convert: click-to-WhatsApp ads and broadcast campaigns on the official WhatsApp Business API, with revenue attribution.
- Click-to-WhatsApp ads land prospects straight into a guided conversation.
- Broadcast campaigns that reach opted-in customers — compliantly, at scale.
- Attribute revenue per campaign, not just impressions and clicks.
- 4,500+
- businesses
- 15.3M+
- messages / month
- 100+
- native integrations
- 98%
- message open rate
What is WhatsApp advertising?
WhatsApp advertising covers two connected motions: click-to-WhatsApp ads (Meta ads that open a WhatsApp chat instead of a landing page) and outbound broadcast campaigns to opted-in audiences. Both turn a one-way impression into a two-way conversation — which is where intent gets captured and deals close.
Why it matters
A landing page makes people read; a conversation makes them act. Routing ads into WhatsApp shortens the path from click to purchase and gives you a contactable lead, not an anonymous bounce.
- Higher-intent leads: a reply is worth far more than a page view.
- Conversations continue after the ad — you can follow up and re-engage.
- Every campaign ties back to real revenue in the conversational CRM.
How Spoki implements it
Spoki connects your ads to the official WhatsApp Business API and the full conversational stack behind them.
- Routing and auto-replies for click-to-WhatsApp ad traffic.
- Compliant broadcast campaigns with segments, templates and opt-in management.
- AI agents that qualify and convert ad-driven conversations instantly.
- Campaign-level revenue, ROAS and cart-recovery reporting.
How Spoki compares
Ad platforms send clicks; most tools stop there. Spoki turns those clicks into tracked, converting conversations.
| Vendor | Focus | Spoki edge |
|---|---|---|
| Meta Ads alone | Drives clicks to chats or pages | Adds routing, AI qualification, broadcasts and revenue attribution behind the ad. |
| ManyChat | Messenger/Instagram ad flows | WhatsApp-first with official-BSP broadcast compliance and EU data residency. |
| Twilio | Developer messaging API | No-code campaigns, AI agents and attribution — no engineering required. |
Frequently asked questions
What is WhatsApp advertising?
It’s using ads to start WhatsApp conversations (click-to-WhatsApp) and running broadcast campaigns to opted-in customers — both managed in Spoki on the official Business API.
How do click-to-WhatsApp ads work?
You run a Meta ad whose call-to-action opens a WhatsApp chat. Spoki greets the lead, qualifies with AI, and routes to sales — capturing the contact for follow-up.
Can I send promotional broadcasts on WhatsApp?
Yes, to opted-in contacts using Meta-approved marketing templates. Spoki manages opt-in, segments and template compliance as an official BSP.
Keep exploring
Keep exploring
Go live on the official WhatsApp Business API
Spoki is an official Meta Business Solution Provider with EU data residency. See plans and start in days, not weeks.
See pricing