Spoki · WhatsApp CRM

WhatsApp CRM

A conversational CRM built around WhatsApp: one customer record across marketing, sales and support, on the official WhatsApp Business API.

  • Every chat, order and note on one timeline — no more scattered conversations.
  • Segment, broadcast and automate from the same record your agents reply from.
  • Revenue attribution per conversation, not just message counts.
4,500+
businesses
15.3M+
messages / month
100+
native integrations
98%
message open rate

What is a WhatsApp CRM?

A WhatsApp CRM stores and organises your customer relationships around WhatsApp conversations — contacts, history, segments, notes and deals — and lets you act on them with broadcasts, automation and AI. Unlike a traditional CRM with a WhatsApp plugin, Spoki is built conversation-first on the official Business API.

Why it matters

When chats live in one place and orders in another, context is lost and revenue leaks. A conversational CRM keeps the whole relationship in one record so every message is informed.

  • Agents see full history and order context before they reply.
  • Segments power targeted broadcasts that convert, not spray-and-pray.
  • Sync with your existing stack so WhatsApp isn’t a data island.

How Spoki implements it

Spoki is a conversational CRM and WhatsApp platform in one — inbox, automation, AI agents and reporting on the official API.

  • Unified customer profiles with tags, custom fields and conversation history.
  • Shared team inbox with assignment, notes and human handover.
  • Two-way sync with HubSpot, Pipedrive, Shopify and 100+ integrations.
  • Revenue and campaign reporting tied to real conversations.

How Spoki compares

Most CRMs treat WhatsApp as an add-on. Spoki is conversation-first, on official infrastructure, with EU data residency.

VendorFocusSpoki edge
HubSpotMarketing/sales CRM with WhatsApp add-onsNative WhatsApp-first CRM with official BSP status and broadcast compliance.
IntercomSupport inbox + AIConversational CRM plus outbound broadcasts and commerce, lower per-conversation cost.
WATIWhatsApp BSP (APAC)Deeper CRM, multichannel (WhatsApp + Voice AI + Email + SMS + RCS) and EU data residency.

Frequently asked questions

What is a WhatsApp CRM?

It’s a CRM organised around WhatsApp conversations — one record per customer with history, segments, automation and broadcasts. Spoki builds it on the official Business API.

Does Spoki integrate WhatsApp with my existing CRM?

Yes. Spoki has native two-way integrations with HubSpot, Pipedrive, Shopify and 100+ tools, plus Zapier, Make and a public API — so WhatsApp data flows both ways.

Is the data GDPR-compliant?

Yes. Spoki runs with EU data residency and GDPR-native handling as an official Meta BSP.

Keep exploring

Keep exploring

Go live on the official WhatsApp Business API

Spoki is an official Meta Business Solution Provider with EU data residency. See plans and start in days, not weeks.

See pricing

Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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