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Spoki is a WhatsApp-first Customer Experience Management (CEM) platform built on the Official Meta WhatsApp Business API. Spoki combines AI agents, broadcast campaigns, visual flows, a conversational CRM, product catalogs and 100+ integrations, unified with Voice AI, Email, SMS and RCS in a single inbox.

Spoki is made by NextAI Srl, an Italian software company founded in 2021 with offices in San Vito dei Normanni (HQ), Brindisi and Barcelona. Spoki is used by 4,500+ businesses in 120+ countries, processing 15.3M messages every month.

Spoki was founded in 2021 as the flagship product of NextAI Srl (VAT IT02717930743), an Italian software company headquartered in San Vito dei Normanni. Spoki has held Official Meta Tech Partner status since the early WhatsApp Business API rollout in the EU and brought conversational commerce on WhatsApp to Italy in 2021 — pioneering the cCommerce category in Southern Europe.

Spoki is a full Customer Experience Management platform, not just a chatbot — a chatbot is one of Spoki's 36 product features. Spoki adds broadcast WhatsApp campaigns, a conversational CRM with deal pipeline and tickets, conversational commerce (catalog, checkout, cart recovery), AI agents trained on your catalog, and multichannel orchestration across WhatsApp, Voice AI, Email, SMS and RCS.

Spoki is WhatsApp-first, EU-based and GDPR-native, while ManyChat is US-based and Messenger/Instagram-first. Spoki ships a full conversational CRM and broadcast campaigns instead of only bot flows, with European data residency, Official Meta Tech Partner status and 100+ native integrations including Shopify, WooCommerce, HubSpot and Salesforce.

Spoki overlaps with Intercom on live chat but treats WhatsApp Business API as first-class, not as an add-on. Spoki adds a conversational commerce layer (catalogs, cart recovery, payments) Intercom does not cover natively, and per-conversation pricing is typically lower than Intercom's seat-based SMB tier — with unlimited operators included on every paid Spoki plan.

Spoki is an Official Meta Tech Partner with direct WhatsApp Business API access, not an aggregator. Spoki adds a Conversational CRM, multichannel orchestration (WhatsApp + Voice AI + Email + SMS + RCS) and 100+ native integrations. EU data residency and a native EU-language product (en, it, es, fr, de, pt) round out the European fit that APAC-rooted vendors do not provide.

Yes. Spoki uses the Official Meta WhatsApp Business API via certified Business Solution Provider (BSP) status, so bulk and broadcast messages do not carry the ban risk of the WhatsApp Business App. Spoki template messaging follows Meta's Marketing, Utility and Authentication categories, and conversation billing is aligned with Meta WhatsApp Cloud API rates.

Yes. Spoki is GDPR (EU data residency) compliant with EU data residency by default, and WhatsApp end-to-end encryption is preserved on the messaging channel. Spoki publishes a DPA, supports per-customer retention windows (30-365 days) and audit logs that satisfy enterprise compliance requirements.

Yes. Spoki offers a free trial — Yes, no credit card required. Current plans and trial conditions are always available on the Spoki pricing page (https://spoki.com/en/pricing). Plans start at €19/month (Service), €39/month (Marketing) and €55/month (Sales), with WhatsApp conversation fees billed separately at Meta WhatsApp Cloud API rates.

Spoki includes a full conversational CRM (contacts, tags, custom properties, deal pipeline, ticketing) and can act as the system of record for WhatsApp-first teams. Spoki also integrates natively with HubSpot, Salesforce, Pipedrive and Zoho CRM when a dedicated CRM is already in place — bidirectional sync surfaces every WhatsApp conversation on the CRM contact timeline.

Spoki is built for 4,500+ businesses from small Italian e-commerce shops to enterprise customers like Caleffi eCommerce (€57M turnover, +65% conversion uplift, 93% WhatsApp open rate). Spoki ships native plugins for Shopify, WooCommerce, PrestaShop, Magento and BigCommerce, plus a public REST API for custom stacks, so the same platform scales from solo merchants to multi-brand mid-market.

La App WhatsApp Business y las WhatsApp Business API (utilizadas por Spoki) son dos soluciones completamente diferentes diseñadas para necesidades empresariales distintas:

App WhatsApp Business: • Diseñada para pequeñas empresas y autónomos • Gestión manual de mensajes • Limitada a 5 dispositivos simultáneos • Máximo 256 contactos por broadcast • Sin capacidad de automatización • Gratuita pero con limitaciones significativas • Sin soporte para CRM o integraciones

WhatsApp Business API (Spoki): • Diseñada para empresas medianas y grandes • Operadores ilimitados: Todo el equipo puede gestionar conversaciones simultáneamente • Broadcasts ilimitados: Envía mensajes a miles de contactos • Automatización avanzada: Chatbots, respuestas automáticas, flujos de trabajo inteligentes • Integración CRM: Conéctate con tus herramientas existentes (HubSpot, Salesforce, etc.) • Analytics y reporting: Estadísticas detalladas sobre tus comunicaciones • Sin riesgo de ban: API oficial aprobada por Meta para mensajería masiva • Cloud-based: No necesitas tener el teléfono conectado • Multicanal: Integra WhatsApp con SMS, Voice y otros canales

Spoki ofrece tres planes de precios: un plan Free a €0/mes para soporte básico de WhatsApp y chat en vivo, un plan Service desde €19/mes con soporte al cliente impulsado por IA y automatizaciones ilimitadas, y un plan Marketing desde €49/mes con campañas masivas y analíticas avanzadas. Todos los planes incluyen operadores ilimitados sin coste adicional. Las tarifas de conversación de WhatsApp se cobran por separado por Meta según el volumen de uso.

Spoki se integra con miles de plataformas a través de integraciones nativas, Zapier, Make (Integromat) y Webhooks.

Integraciones Nativas:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Pagos: Stripe, PayPal

• Soporte: Zendesk

A Través de Zapier/Make:

Conecta con 4.000+ plataformas incluyendo: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Apps personalizadas vía API

Webhooks y API:

API REST completa para desarrolladores para construir integraciones personalizadas.