Analytics

Spoki Pixel

Turn website actions into WhatsApp automations

The Spoki Pixel tracks what visitors do on your site — pages, clicks, forms, purchases — and turns it into personalized WhatsApp follow-ups, with real ROI you can measure. Add one lightweight snippet, then track events in whichever way suits you.

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yourstore.com/product

Product page

Tracked

Add to cart

Events captured

ViewContentMeta Pixel

AddToCartMeta Pixel

demo_requestTracker

WhatsApp follow-up

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3 events tracked

Meta Pixel reused ✓

ROI tracked per campaign

Key Benefits

Spoki Tracker: track any event you choose

Use a lightweight CSS tracker to capture exactly the actions that matter to you. Point Spoki at a CSS selector or an element, and any click or form submission becomes a named event. No code changes on your site, and full flexibility for custom events.

Spoki Pixel: reuse your Meta Pixel

Already running a Meta Pixel? You don't need a separate tracking system. Spoki reads the standard events it already sends, like ViewContent, AddToCart and Purchase, with no extra work. And whenever you want more flexibility, you can add your own custom events with the Spoki Tracker.

Campaigns: measure performance and ROI

See exactly how each campaign performs on your website: pages viewed, visits received, CTR, thank-you-page conversions, the Spoki campaign linked to every UTM, and ROI on every purchase and revenue-driving action.

How It Works

Register your website

In the Create Snippet tab, enter your site address and name the actions you want to track (a button, a form). Each one becomes an event Spoki recognises automatically.

Paste the snippet into your site

Copy the snippet we generate and paste it once into your site. Most site builders (WordPress, Shopify, Wix, Webflow) have a "custom code" or "header scripts" box. Paste it there.

See it in Analytics

Open Analytics → Pixel to watch visitors, clicks and leads come in: page views, unique visitors, total events and per-event stats showing Meta Pixel vs Spoki Tracker.