Spoki Pixel is a small script for your website. It tracks what visitors do, page by page, and when they arrive from a Spoki campaign it tells you exactly how much revenue that message brought in.
One line of code. Included in your Spoki account under Integrations.
Spoki Pixel is the website-tracking feature of the Spoki platform. One line of code records what visitors do on your site: page views, product views, carts, purchases and custom events. When a visitor arrives from a Spoki campaign, every action is tied to that contact and the purchase is credited to the campaign.
Ready-made standard events
WhatsApp automation triggers
Day attribution window
Steps to go live, no developer
WhatsApp tells you that a message was delivered and read. Your website knows who bought. Spoki Pixel connects the two, so every campaign ends with a number in euros, not a guess.
Spoki Pixel is an advanced tracker in its own right. It shows you exactly what happens on your website and tells you whether the campaign you launched is actually producing results.
You do not need to launch any campaign from Spoki. If anyone in the world visits your website or a specific page, tries to buy, or performs any tracked event on your store, Spoki Pixel records it.
Campaigns send WhatsApp messages to your contacts. When a contact opens the promotional link to your store, Spoki ties everything they do on your website to that person and to that campaign.
Imagine having all this data: what your contacts do, which campaigns generate results, and how people interact with your website after your WhatsApp message.
Register your site, paste one line and watch the first visitors arrive.
Enter your site address and give it a name. Pick the actions you want to track, or start from the recommended set.
Copy the line Spoki generates and paste it once in your site header. WordPress, Shopify, Wix and Webflow all have a box for it.
Open Analytics, then Pixel. Visitors, clicks and leads appear within a few seconds of the first visit.
<script src="https://pixel.spoki.com/api/pixel.js"
data-website-id="YOUR_WEBSITE_ID" async></script>Spoki fills in your real website ID when you generate the snippet. The address shown here is a placeholder.
Works with WordPress, Shopify, Wix, Webflow and any custom site
Page views are always on. Add the rest with a few clicks: a button, a form, a product page, a thank-you page.
The same events that Meta uses, so your team already knows them. Pick one and Spoki suggests where on the page it should fire.
Name any action and point it at an element on your page. Spoki fires the event when a visitor clicks it, submits it, scrolls it into view or focuses it.
Prefer code? Send any event yourself:
spk('track', 'AddToCart', { value: 29.90 })Turn on the Meta Pixel bridge and Spoki reads the standard events your Meta Pixel already sends, such as ViewContent, AddToCart and Purchase. You add no new tracking code, and no event is counted twice.
On a purchase, Spoki reads the order total, the currency and every product in the basket. Prices in any local format, such as "€29,00" or "$1,299.99", come out as clean numbers.
Links in the marketing emails you send with Spoki carry the same tracking. Visits from email show up next to visits from WhatsApp.
Every registered website gets its own dashboard in Spoki Analytics. A green status light tells you that the pixel is receiving events right now.
When a visitor arrives from a Spoki message and buys within 7 days, Spoki credits that sale to the message. You see the share of your total revenue that Spoki drove, campaign by campaign.
ROI compares the revenue with what the campaign cost you to send.
Your highest-spending contacts, matched to their Spoki profile
| Customer | Campaigns | Items | Last bought | Spend |
|---|---|---|---|---|
| GGiulia R. | 3 | 7 | 2 days ago | €642.00 |
| MMarco B. | 2 | 4 | 5 days ago | €418.50 |
| SSara L. | 1 | 3 | 1 day ago | €311.90 |
Spoki keeps every buyer in a list that updates itself. Send them a thank-you, a review request or your next offer.
The contact page in Spoki shows each person's visits to your site. Your sales and support team reply with context: the product, the cart, the order.
Start an automation from what a contact does on your site, or from what they do not do. Choose from 20 ready-made triggers, then set the numbers that fit your business.
The contact opens a page you choose: pricing, booking or a product.
The contact looks at a product page.
A product goes into the cart. Often used to tag the contact, not to message them.
The contact opens the checkout page, the highest-intent moment on your site.
Send a thank-you, a review request or a cross-sell after the purchase.
The basket passes a value you set. Raise the order value without a discount.
The contact becomes a lead, and you reach them while they are still on your site.
A catalogue, a price list or a brochure.
Reach the contact before a refund request exists.
Use one of your own custom events for anything the list does not cover.
The contact added to the cart and did not pay within the time you set.
The contact reached checkout and did not pay. They already typed their address, so this is warmer than an abandoned cart.
The contact viewed a product and did not put it in the cart.
The best trigger for sites that are not shops: clinics, agencies, real estate and gyms.
The contact came from a Spoki message, opened one page and did nothing else. Often the page is broken or out of stock.
The contact bought, then stopped visiting. Win them back.
The contact views one product on different days. Send the coupon only to them instead of a discount for everyone.
Several visits in the period, and still no purchase.
Several views in the same category. Use it to tag the contact for later campaigns.
The contact opens the tracking page again and again. Send the tracking link before they contact support.
Triggers marked "Shops" need e-commerce events such as AddToCart or Purchase on your site. Each trigger has a cooldown, so a contact never gets the same message twice in a row.
Spoki Pixel is designed for GDPR compliance and never slows down your site.
Spoki scrambles every IP address into an irreversible code before it stores anything.
The pixel never reads what visitors type into forms. It only notes that a form was sent.
Card numbers, IBANs and national ID numbers never leave the page.
Load the snippet from your cookie banner, after the visitor opts in. Spoki gives you a GDPR checklist before you go live.
The script loads in the background and never blocks your page. A wrong setting skips one event and never breaks your site.
If the connection drops, the pixel saves events and sends them later. It also works on single-page sites that change pages without reloading.
No. Spoki generates a single line of code. You paste it once into the header or "custom code" box of WordPress, Shopify, Wix, Webflow or any other site builder, and data starts arriving within seconds.
No. On its own, Spoki Pixel tracks every visitor to your website, whoever they are and wherever they come from: page views, carts, purchases and any custom event. A Spoki campaign adds the second layer: when a contact opens the link in your WhatsApp message, those same actions are tied to that contact and to that campaign, so you move from an anonymous visitor to a real person and see which campaigns actually generate results.
No. Turn on the Meta Pixel bridge and Spoki reads the standard events your Meta Pixel already sends, such as ViewContent, AddToCart and Purchase. Nothing is counted twice, and you can still add your own custom events.
When a visitor arrives from a Spoki message and buys within 7 days, the purchase is credited to that message. The campaign report shows visits, click-through rate, conversions, revenue and ROI, and each buyer is matched to their Spoki contact.
Yes. Page views, form submissions, file downloads, bookings and any custom event work on every site. Triggers such as "started a form, never sent it" are built for clinics, agencies, real estate and gyms. Only the triggers marked "Shops" need e-commerce events.
Spoki Pixel is built to support GDPR compliance: IP addresses are scrambled before storage, form contents are never read, card numbers and IBANs are masked on the page, and you can load the snippet only after the visitor accepts cookies. Spoki provides a checklist before you go live.
The terms used on this page, defined in one sentence each.
Open Integrations in Spoki, activate Spoki Pixel and paste one line into your site. Your first visitors appear in Analytics within seconds.
Set up Spoki PixelNames and figures on this page are examples.
Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.
With Spoki, you can:
• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows
• Manage customer support: Multi-operator team management with ticketing system and conversation routing
• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp
• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates
• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7
• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools
Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.
The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:
WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support
WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels
Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.
Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.
Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.
Native Integrations:
• E-commerce: Shopify, WooCommerce, PrestaShop, Magento
• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign
• Marketing: Mailchimp, Google Sheets
• Payment: Stripe, PayPal
• Support: Zendesk
Via Zapier/Make:
Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API
Webhooks & API:
Full REST API for developers to build custom integrations.
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