Brevo and Spoki Integration: The Revolutionary Solution for Your Business Communication

The integration between Brevo, a powerful CRM, and Spoki, offers a wide range of benefits for companies looking to improve the effectiveness of their internal and external communications, offering advanced technical solutions for simplifying and automating business processes. Here's how your business can benefit from this integration.

1. Advanced Automation of Work Processes

Using APIs for Data Synchronization
The integration of Brevo and Spoki is based on the use of Application Programming Interfaces (APIs) to unite two distinct systems. Brevo offers APIs that allow access to data from the project and human resource management system, while Spoki provides APIs for managing messages and communications. Through these APIs, information and changes can be automatically synchronized and communicated via Spoki in real time.
Workflow Automation with Triggers and Actions
Through the use of triggers (events that initiate an action) and actions (operations performed in response to a trigger), the integration allows you to create automated workflows that reduce the need for manual intervention. For example, if a project in Brevo reaches a certain milestone, a trigger can activate a series of actions in Spoki, such as sending update messages to project teams or clients.
Optimization of Internal Communications
The integration between Brevo and Spoki allows you to automate internal communications, reducing the time spent distributing information and ensuring that all team members are always up to date. For example, project updates or staff changes in Brevo can be configured to send automatic notifications via Spoki to all relevant employees. Furthermore, this integration facilitates human resource management by automating processes such as new employee onboarding, benefits updates, and performance reviews. Information can be sent directly to employees via Spoki, ensuring timely and accurate communication.

2. Communication Personalization

Segmentation Algorithms
Using the segmentation algorithms available in Brevo, the integration allows you to analyze and classify customer or employee data by behavior, demographics, or other relevant criteria. This segmented data can then be used to personalize communications sent via Spoki, ensuring that messages are highly relevant and personalized, increasing the effectiveness of marketing and communication campaigns.
Implementation of Conditional Logic
The integration allows the use of conditional logic in communications. This means that messages can be configured to respond differently depending on the context or specific conditions of the recipient. For example, different messages can be sent to customers who have opened a marketing email compared to those who have not opened it, all automated through Brevo and Spoki.
Personalized Communications based on Specific Data
With Brevo integration, you can leverage customer and employee data to personalize communications. For example, messages sent through Spoki can be tailored based on previous interactions or customer demographics, improving customer engagement and satisfaction.

3. Customer Monitoring and Analysis

Integration with Analysis Tools
By connecting Brevo and Spoki to analysis and monitoring tools, companies can collect and analyze customer feedback more efficiently. Analyzing the collected data can reveal trends, customer satisfaction issues, or opportunities for product improvement. This allows you to proactively respond to customer needs and adapt business strategies to continuously improve service quality.
Monitoring Dashboard
Dashboards can be created to display key communication and project management metrics in real-time. These dashboards, powered by data from Brevo and Spoki, allow managers to monitor the effectiveness of communications and project progress in a single dashboard.
Fast and Automated Responses
Thanks to the integration with Brevo, Spoki can offer immediate responses to customers. Automated messages can be configured to answer common questions, providing efficient customer service and reducing waiting times.

4. Reduction of Human Errors

Data Transmission Automation
By automating data transmission between Brevo and Spoki, human errors such as double data entry, failure to communicate critical updates, or forgetting important communications are minimized, ensuring a smoother and more reliable workflow. This ensures that information is always accurate and timely, improving trust in internal and external communications.

The technical integration between Brevo and Spoki not only simplifies the management of daily operations but also amplifies the effectiveness of communication with customers and among employees. By implementing these advanced solutions, companies can expect a significant improvement in internal coordination, customer satisfaction, and operational responsiveness. The combination of these two powerful platforms allows companies to rise above the competition, ensuring efficiency, precision, and improved customer satisfaction.

Configuration | Integrate Spoki and WhatsApp with Brevo

By integrating Spoki with Brevo, you can use WhatsApp in your Marketing Automation strategy, sending scheduled notifications to your customers.

1. Actions to take on the Spoki dashboard:

Click on "Automations" in the menu;
Go to the top right on the "Create" button;
Press the "Add Start step" button and select "Sendinblue";
Copy the link that you will need to enter on Sendinblue;
Enter a template as an automation step;
Press "Save";

2. Actions to be performed on Brevo: you can connect Spoki with Brevo via Webhook.

Create a new Scenario or select an existing one;
Add a new step;
Select "Call a webhook".
Set the link previously copied from Spoki as "URL";
Click OK.