How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

We have different plans suitable for various needs. Visit the Pricing page for updated details.

Is there a free trial?

Yes, Spoki usually offers a trial period or a free plan to test the platform.

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

Integrate WhatsApp with Meta Ads for Powerful Lead Generation

The integration between Meta Ads (Facebook & Instagram) and WhatsApp via Spoki unlocks the full potential of social media advertising. With Click-to-WhatsApp ads, you can capture leads directly in conversations, automate responses, and nurture prospects through the world's most popular messaging platform.

Meta's native integration with WhatsApp, combined with Spoki's automation capabilities, creates a seamless advertising experience that drives higher engagement, better lead quality, and improved conversion rates.

1. Click-to-WhatsApp Ads

Create ads on Facebook and Instagram that open a WhatsApp conversation when clicked. This native ad format removes friction from the lead capture process and allows for immediate, personalized engagement.

Native experience: Users stay within the Meta ecosystem for a seamless transition
Higher intent signals: Users who click are ready to engage in conversation
Lower cost per lead: Reduced friction typically results in better CPL
Instant engagement: Start conversations while interest is at peak

2. Advanced Lead Generation

Combine Meta's powerful targeting capabilities with WhatsApp's conversational interface. Reach your ideal customers on Facebook and Instagram, then qualify and convert them through automated WhatsApp conversations.

Lookalike audiences based on WhatsApp conversion data
Custom audiences from WhatsApp engagement
Retargeting campaigns for incomplete conversations
A/B testing of ad creative and WhatsApp messages

3. Automated Conversation Flows

When users click your Meta ads, Spoki automatically engages them with pre-configured conversation flows. From welcome messages to qualification questions, automation ensures no lead goes unattended.

Welcome sequences that acknowledge the ad source
Product catalogs and interactive menus
Appointment booking and scheduling
Payment collection and order processing

4. Unified Analytics and Attribution

Track the complete customer journey from ad impression to WhatsApp conversation and final purchase. Spoki's analytics integrate with Meta's conversion API for accurate attribution and optimization.

Cost per conversation started
Conversation-to-conversion rate
Average order value from WhatsApp
Return on ad spend (ROAS) by campaign

5. Social Commerce Integration

Enable complete shopping experiences within WhatsApp. Users can browse products, ask questions, and complete purchases without leaving the conversation, powered by your Meta Ads traffic.

Product catalogs with images and prices
Interactive shopping carts
Secure payment processing
Order confirmation and shipping updates

Configuration | Connect Meta Ads with Spoki

Setting up Click-to-WhatsApp ads with Spoki automation is straightforward. Follow these steps to start generating leads from Facebook and Instagram.

Connect your WhatsApp Business account to your Meta Business Suite
Link your WhatsApp Business account to Spoki
Create automation workflows in Spoki for ad responders
Create a new campaign in Meta Ads Manager with 'Messages' as the objective
Select 'WhatsApp' as the messaging destination
Configure your ad creative and targeting
Set up the Conversions API for accurate tracking

Best Practices

Use eye-catching visuals that clearly indicate WhatsApp communication
Set clear expectations in your ad copy about what happens after clicking
Configure different welcome messages for different ad sets
Use Meta's native templates for consistent performance

Supercharge your Meta Ads with WhatsApp conversations

Start capturing high-quality leads from Facebook and Instagram directly into WhatsApp conversations with Spoki automation.

Get Started Free

Need help setting up your Meta Ads integration? Our team is here to help.

Contact Support

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.