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In the era of conversational marketing, WhatsApp proves to be one of the most powerful channels for building a direct, immediate and personalized relationship with customers. But to really take advantage of it, you need a tool that is simple, concrete and designed for the needs of businesses.
This is where Spoki makes the difference from other platforms, such as Hilos, taking a more scalable approach than its competitors and focusing on service personalization.
Spoki: made in Italy with a solid international presence
With more than 1,500 client companies and a growing international presence, Spoki is part of the increasingly global business-oriented made in Italy. The platform is powerful, scalable, easy to use and designed to maximize business performance on WhatsApp.
Spoki is in fact designed to offer immediate answers to the real needs of SMEs, retailers, eCommerce and professionals. With an intuitive interface, easy onboarding, and a multilingual support team, it makes workflows smart and is at the service of customers.
On the contrary, Hilos was born in Mexico with a greater focus toward the Latin American market and less experience toward European regulations.
GDPR and Spoki data management: a safe and transparent choice
When it comes to business communication on WhatsApp, it is not enough to think about automated flows and open rates: data protection is a key pillar, especially for companies operating in Europe.
In this area, Spoki stands out starkly from competing platforms, providing a level of security and transparency that few others can offer.
100% European servers and infrastructure
Spoki manages all cloud infrastructure within the European Union, ensuring that no personal data is transferred or processed in third countries. This is a definite advantage for any company that needs to comply with the requirements of the General Data Protection Regulation (GDPR), especially in an environment where the location of information is an increasingly sensitive issue.
Zero surprises on treatments: contractual and legal transparency
Unlike international players, such as Hilos, born outside the EU and often subject to different legislation (e.g., U.S. or Latin America), Spoki operates under European jurisdiction, with terms of service and privacy policies written according to GDPR criteria ..
- The data are always traceable, accessible and manageable by the end user.
- The functionality of the platform is designed with a “privacy by design & by default” approach.. Which means that the protection of personal data is provided for from the design stage of a service or product, but also that the system is configured so that privacy is protected even if users have not made explicit provisions for it.
These levels of control and transparency, priority aspects for Spoki, are not always available in competing solutions, which often use external cloud providers or have more generic and standardized data management.
In particular, choosing platforms developed in non-EU contexts, such as Hilos, can expose you to compliance risks and regulatory uncertainties that are difficult to manage in the long run.
No technical complications with Spoki
Who chooses Hilos are often faced with technicalities, complex flows and configurations that require specific skills or in-house developers. In fact, the platform provides a high learning curve, with specific training in configuration and how to use it properly.
With Spoki, the concept is opposite: instant activation, ready-made flows, intuitive interface. Even those who have never used automation tools can get started in minutes, unhindered and with technical service ready to give support if needed.
At Spoki we like to make work smooth and fast, because we know how valuable time is.
Native eCommerce automations: with Spoki an ally to sell more
Direct integration with platforms such as. Shopify, WooCommerce and PrestaShop makes Spoki an optimal tool for those selling online. You can automate order updates, send targeted promotions, recover abandoned carts, and build post-sale relationships in just a few steps.
Hilos, on the contrary, does not offer the same fluidity or verticality on eCommerce. Its integrations require more technical interventions and are not designed for those who need an immediate result, without intermediate steps.
Spoki and Holis: let’s compare technical support
One of the less visible but more important benefits of Spoki is the human and strategic support. It is not just about technical assistance: Spoki teams accompany companies in achieving real goals, suggesting strategies, campaigns, and improvements.
With Hilos, however, support is standardized and often not calibrated to the European market.
Conclusion: why Spoki is the right choice
Spoki is not just a platform, but can be a real accelerator for the marketing of businesses and professionals. It is designed for those who want to leverage WhatsApp effectively, with simple tools, concrete results and a dual approach that meets the needs of the Italian and international market.