Integrate WhatsApp with Connectif for Personalized Marketing
The integration between Spoki, WhatsApp, the most popular mobile messaging app, and Connectif, software that personalizes the customer journey in real-time, increasing sales and profitability of your e-commerce, represents an extraordinary opportunity for companies to improve customer engagement and personalize communication on a large scale. This triple integration allows you to leverage the global reach of WhatsApp together with the analytical and automated power of Connectif, guided by Spoki's versatile messaging platform. Here's how these technologies can be combined to maximize your marketing and sales strategies.
1. Intelligent Communication Automation
Personalized Communications via WhatsApp
By integrating WhatsApp with Spoki, companies can send messages directly to customers' phones automatically and personalized. This is possible thanks to Connectif's ability to segment users and trigger the sending of messages based on specific behaviors or customer lifecycle events. For example, a customer who abandons their cart may receive a reminder via WhatsApp to complete the purchase, with a personalized message that includes the items left in the cart.
Workflow Automation
With Connectif, you can create automated workflows that not only send messages via WhatsApp but also integrate these communications with other marketing actions. For example, after sending a WhatsApp message, the system can automatically send a follow-up via email or update the customer's profile within the Connectif database to reflect the most recent interactions and preferences.
2. Data Collection and Synchronization
Customer Data Synchronization
The integration between Spoki and Connectif enables a seamless synchronization of data collected through WhatsApp and other customer interactions. This means that every interaction through WhatsApp is recorded and analyzed in Connectif, providing a holistic view of customer behavior that can be used for further analysis and segmentation.
Advanced Customer Profiling
By using the collected data, Connectif can help build detailed customer profiles that improve the accuracy of segmentation and campaign personalization. These profiles allow companies to better understand the needs and habits of their customers, optimizing marketing strategies to maximize engagement and conversions.
3. Improved Engagement and Analytics
In-Depth Reporting and Analytics
The integration of Connectif with Spoki and WhatsApp allows access to advanced analytical dashboards that provide detailed insights into campaign effectiveness, message open and response rates, and user behavior. This data is essential for optimizing future campaigns and making informed decisions based on concrete metrics.
Increase in Marketing ROI
The ability to send targeted messages through the customer's preferred channel, such as WhatsApp, and to measure the impact of these interactions through Connectif, helps to significantly improve marketing ROI. The personalization and timeliness of communications increase the chances of conversion and customer loyalty.
4. Compliance and Security
Data Management in Compliance
All data collected and managed through Spoki, WhatsApp, and Connectif is processed in compliance with current regulations, such as GDPR. This ensures that communications are not only effective but also secure and compliant with privacy and data protection laws.
The integration of Spoki, WhatsApp, and Connectif transforms companies' ability to interact with their customers in more personalized, timely, and measurable ways. With this powerful combination of tools, companies can not only meet customer needs but anticipate them, setting new standards in customer service and marketing effectiveness.
Configuration | Integrate Spoki and WhatsApp with Connectif
By integrating Spoki with Connectif you can use WhatsApp in your Marketing Automation strategy, sending scheduled notifications to your customers.
- Actions to perform on the **Spoki dashboard:**
- Click on "Automations" in the menu;
- Go to the top right of the "New" button;
- Press the "Add initial step" button and select "Connectif";
- Copy the link that you will need to enter on Connectif;
- Enter a template as an automation step;
- Click on "Save".
- Actions to perform on **Connectif** >> You will be able to connect Spoki with Connectif via **Webhook**.
- Create a new workflow or select an existing one;
- Add a new action;
- Select "Send a webhook";
- Set the value "POST" as Method and enter the link previously copied from Spoki in "Webhook URL";
- Click on Save.