December: use WhatsApp to increase sales during the Christmas holidays

Christmas and the end of the year are upon us, and we want to share some strategies with you to leverage WhatsApp with Spoki in your Christmas communication plan, with the goal of stimulating sales during a crucial period for all businesses.

The holiday season is the perfect time to connect with your customers in a more personal and direct way.

Here are our ideas to make it more productive.

1. Personalize Your Greetings and Send them via WhatsApp

Christmas greetings? Send personalized messages to thank customers for their loyalty, perhaps including a short video of your greetings or an image celebrating Christmas.

Prepare a special end-of-year message, perhaps with a summary of the year’s highlights or goals achieved thanks to customer support, to strengthen the bond and show appreciation.

2. Chatbot for Gift Suggestions

Leverage Spoki’s chatbot for personalized advice: during the holiday season, customers often seek inspiration for gifts. Set up a chatbot that, based on customer responses, suggests suitable products or services.

3. Exclusive Promotions via WhatsApp

Offer special promotions or limited discounts on this date, communicating them exclusively through WhatsApp. Read rates up to 98% and customers happy to interact with your brand!

4. Strategy for Saint Lucia Day (December 13th)

Santa Lucia is a holiday that is particularly felt in some Italian regions, such as Sicily and Lombardy, and is characterized by unique traditions and gift exchanges: propose special offers on typical products or services related to this tradition.

5. Create an Advent Calendar with WhatsApp

The Advent Calendar is a timeless classic of the Christmas season, and you can make it even more special by transforming it into a unique digital experience for your customers. Create it a couple of weeks before Christmas or choose the countdown you prefer. Here are some suggestions:

Daily Promotions: In the period leading up to Christmas Eve (two weeks or depending on your strategy), each day represents a new window of the Advent Calendar. Instead of chocolates, offer your customers a promotion, advice, or exclusive content via WhatsApp.

Surprise Content: Vary the daily content between discounts, flash offers, gift suggestions, or even small Christmas stories or trivia. The element of surprise will keep customers’ interest high.

Previews and New Product Launches: Leverage certain dates to preview new products or services, making them available only for a limited time or in limited quantities.

Interaction and Engagement: Encourage your customers to interact. For example, you could invite them to answer a Christmas quiz created with Spoki automations or to send a photo with their favorite product, rewarding the most creative or interesting interactions.

Referrals to Your Website or E-commerce: Use promotions to drive traffic to your website or e-commerce platform, creating a bridge between WhatsApp communication and your online presence.

With these ideas, you can leverage WhatsApp with Spoki to create more direct and engaging communication, improving your customers’ experience and strengthening your brand during the Christmas season.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5 € of included credit.

Or contact us to build your winning strategy together. We are waiting for you!