Spoki guide: how to focus on WhatsApp marketing to increase sales

Have you ever wondered how marketing on WhatsApp through Spoki can improve your company’s sales? Or how automation and artificial intelligence can make a difference in your communication strategies? Spoki is an innovative platform designed to harness the full power of WhatsApp, transforming the way businesses interact with their customers. With its combination of advanced technology and ease of use, Spoki emerges as a key tool for those looking to make a quantum leap in conversational marketing.

This guide is designed to give you a clear and comprehensive overview of what you can do with Spoki, what its main functions are, how to integrate it with other tools, and what benefits it offers in terms of conversions, time savings, and communication personalization.

What is Spoki?

Spoki is a service designed to support companies of all sizes in managing marketing via WhatsApp. The platform makes it possible to create, automate, and monitor communication campaigns easily and effectively. The aspect that makes Spoki particularly interesting is its integration with artificial intelligence, which makes it possible to automate responses, analyze data, and constantly optimize performance.

With Spoki, companies can send targeted messages, respond quickly to customer inquiries, and track every interaction, all in one centralized platform.

Main functions of Spoki

The features offered by Spoki are designed to make marketing via WhatsApp not only easier, but also more effective. Here are some of the main ones:

Message automation: one of the most appreciated features is the ability to send automatic messages based on certain events or actions taken by users. This saves time and resources while ensuring timely and relevant communication.
Customized marketing campaigns: thanks to contact segmentation and data analysis, it is possible to create tailored campaigns designed to intercept specific needs of each audience segment. More personalization means more conversions.
Integration with artificial intelligence: Spoki leverages the power of AI to improve the quality of interactions, suggest intelligent responses, predict behaviors, and analyze useful metrics to refine the strategy over time.
Analytics and reporting: the platform provides detailed data on campaign performance, open, click, response rates, and more. This information is invaluable for making data-driven decisions and continuously optimizing communication.

How to get started using Spoki

Using Spoki is simple and straightforward. Simply register on the platform and configure your business profile. You can link an existing WhatsApp number or use a virtual number, which can be configured directly from the Spoki interface.

Once the service is activated, each time the user logs on to the platform our Copilot Spoki AI will welcome them and accompany them step by step in setting up automatic messages and creating their first campaigns. No special technical skills are required: the interface is intuitive and designed even for those new to digital marketing.

Integrations

One of Spoki’s strengths is its ability to integrate with leading marketing, e-commerce and CRM tools. This allows for centralization of all communications and more efficient management of contacts, leads and sales opportunities. Integration with external platforms, such as Shopify, WooCommerce, Mailchimp, HubSpot and many others, makes it possible to synchronize data and activate automated campaigns across multiple channels, improving communication consistency. Learn more about how to integrate Artificial Intelligence with WhatsApp.

Effective WhatsApp Marketing Strategies

WhatsApp is now one of the most direct and effective channels for getting in touch with customers. However, to achieve real results, well-structured strategies are essential. Here are some recommended practices:

Audience segmentation: groups contacts based on interests, behaviors or demographics. This allows more relevant content to be sent, increasing engagement.
Creating valuable content: messages should be useful, clear and engaging. Promotions, updates, exclusive content and after-sales support are great ways to keep the dialogue going.
Quick responses and chatbots: with built-in chatbots, you can ensure immediate responses to common inquiries, providing a smoother and more professional customer experience.

You can learn more about these strategies in our section on enhancing marketing with Chatbots and Artificial Intelligence.

Case studies (some examples of our successes)

The effectiveness of Spoki in improving business communication on WhatsApp is evidenced by numerous success stories. Below are some significant examples:

Yoyomove: the company implemented Spoki to optimize customer service. Through automation and the use of Artificial Intelligence, Yoyomove reduced response times, increased customer satisfaction, and improved conversion rates of promotional campaigns.

Studio Professionale Vassallo: Studio Vassallo integrated Spoki into its marketing strategies to increase bookings and optimize appointment management. By automating WhatsApp messages, it achieved a 34 percent increase in monthly bookings, from 300 to 400 appointments. With an investment of only €200 per month, the practice achieved a 90 percent message read rate, significantly improving patient interaction and reducing call center workload.

Oltresole: Food e-commerce Oltresole used Spoki to integrate WhatsApp into its marketing strategies, achieving remarkable results. With an investment of €14,400 in 2023, it generated sales of €300,000, achieving a return on investment (ROAS) of 21x. The company implemented automations for managing orders, retrieving abandoned carts, and sending personalized promotions, increasing operational efficiency and improving the customer experience.

Conclusion

Spoki represents a comprehensive and innovative solution for all companies wishing to improve their communication via WhatsApp. Through integration with artificial intelligence, ease of use and powerful automation features, it is possible to increase customer service efficiency, personalize marketing and achieve concrete results.

Whether you are looking for a way to enhance your campaigns, build customer loyalty, or simply manage your communications better, Spoki can offer you the right tools to do so. Start today to transform the way you communicate with customers.