What’s New with WhatsApp? New Product Messages to Boost Sales
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WhatsApp continues to add features for businesses: product messages, catalog updates, and rich messaging options that help brands showcase products and drive sales inside conversations. With the WhatsApp Business API, companies can send product listings, pricing, and links so customers can browse and buy without leaving chat.
This guide covers what’s new with WhatsApp for sales: product messages and catalogs, approved templates for first contact, compliance, and how platforms like Spoki help businesses use these features to boost sales. For solutions that support WhatsApp Business API and product messaging, see Spoki solutions and features.
Product Messages and Catalogs on WhatsApp
WhatsApp product messages let businesses send product cards with image, title, description, price, and link to customers. Catalogs allow businesses to maintain a list of products that customers can browse in chat. When customers reply to a template or message within the 24-hour session, agents or automation can send product messages or catalog links to recommend items and close deals. Product messages work best when combined with approved templates for first contact and clear opt-in for marketing. For use cases and customer support, see the links.
How to Use Product Messages Within WhatsApp Policy
WhatsApp policy requires approved templates for the first message and after the 24-hour session ends. Product messages and catalog links can be sent within the session when customers have initiated conversation or replied. Businesses should: use templates to start conversations (e.g. welcome, order update); send product messages or catalog links in reply to customer queries or interest; honour opt-out and avoid spam. Platforms like Spoki help you manage templates and conversations so product messaging stays compliant and effective. For pricing and registration, see the links; you can book a demo.
When product messages work best: after a customer has asked for recommendations, clicked a template button (e.g. “See products”), or replied within the 24-hour session. Avoid sending catalog links or product cards as the first message without approval—use an approved template first, then follow up with product content in reply.
Practical tips:
- Keep product cards clear and scannable (good image, short title, price visible).
- Use product messages to follow up on conversations (e.g. customer asked for recommendations).
- Track conversion from product message views to clicks and purchases to optimise sales flows.
Combine Product Messages with Automation and Inbox
Sales teams can send product messages manually in reply to customers, or automation can suggest products based on keywords or previous conversation. Inbox tools let agents see conversation history, attach product cards or catalog links, and close deals in chat. Integration with e-commerce or CRM keeps product data and order history in sync so agents recommend the right products. Platforms that support WhatsApp Business API, templates, and inbox (like Spoki) help businesses boost sales with product messages while staying compliant. For the ROI calculator and solutions, see the links.
Use Cases: Where Product Messages Drive Sales
Product messages and catalogs fit well in conversational commerce and support flows:
- Post-purchase: After order confirmation, send a template; when customer replies, agents or automation can suggest complementary products via product cards or catalog link—in context, not cold.
- Inquiry to sale: Customer asks “Do you have X?” or “What colours are available?” → agent sends product messages with image, price, and link; customer clicks and completes purchase on website or checkout link.
- Re-engagement: Approved template re-opens conversation (e.g. “New arrivals in your favourite category”); customer replies → session starts → agent or bot sends product messages or catalog link.
Integrating product messages with inbox and CRM (e.g. via Spoki features) keeps conversations and orders in one place and helps teams track conversion from message to sale. Best results come when product cards are clear, prices are up to date, and agents reply quickly so customers stay in session and complete purchase. Use the ROI calculator to estimate impact of conversational sales and product messaging on revenue; book a demo to see product messages and catalogs in action on the WhatsApp Business API.
Compliance and Best Practices for Product Messaging
Product messages must follow WhatsApp policy: templates for first message and re-engagement; opt-in for marketing; opt-out honoured; no spam or unsolicited bulk messages. Businesses should store conversation data in line with privacy laws and avoid sharing sensitive data in plain text. Best practice: use product messages to respond to customer interest, not to blast catalogs without context. For solutions and artificial intelligence, see the links.
Stay Updated on WhatsApp Business Features
WhatsApp regularly adds features for businesses (e.g. new template categories, catalog improvements, button options). Businesses using the WhatsApp Business API through a platform like Spoki can adopt new features as they become available and stay compliant with policy updates. Check features and solutions for current capabilities; register or book a demo to see product messaging and sales flows on the WhatsApp Business API.
Quick checklist for product messaging: catalog synced with prices and images; templates approved for first contact and re-engagement; agents trained to send product messages only in reply to customer interest; conversion tracking (e.g. clicks from product cards to checkout) in place; opt-out honoured and no unsolicited catalog blasts. For help with setup, see Spoki features and book a demo.
Summary and Next Steps
WhatsApp product messages and catalogs help businesses showcase products and boost sales inside conversations. Use approved templates for first contact, send product messages within the 24-hour session, and integrate inbox with CRM or e-commerce for context and conversion tracking. Next step: audit your product catalog, design templates that lead to product recommendations, and train agents to use product messages when customers show interest. Pilot with one segment (e.g. post-purchase follow-up or inquiry handling) and measure click-through and conversion before scaling. Platforms that support product messages and catalogs (like Spoki) simplify template approval and inbox workflows so sales teams can focus on conversations and revenue. Explore Spoki features and solutions, register, or book a demo to run product messaging and sales on the WhatsApp Business API.
