How to Use WhatsApp Catalogues and Product Messages to Sell More
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Picture a customer scrolling through your product range, asking a quick question about sizing, and tapping “buy” — all inside a single WhatsApp thread. No browser tabs, no forgotten passwords, no abandoned carts on a separate website. With more than two billion people using WhatsApp every month, the app has grown far beyond messaging. WhatsApp catalogues now let businesses bring their entire storefront into the chat window, and product messages turn browsing into buying in seconds. If you are still sending customers to an external link to complete a purchase, friction is costing you revenue. Here is how to fix that with Spoki.
What Are WhatsApp Catalogues and Product Messages?
A WhatsApp catalogue is a built-in storefront that lives directly inside WhatsApp Business. Each listing can include a product image, name, description, price, and item code, allowing customers to explore your inventory without ever opening a web browser.
Product messages extend this experience into the conversation itself. Two formats are available:
- Single-product messages highlight one specific item with its image, price, and description — ideal for personalised recommendations, upsells, or follow-ups.
- Multi-product messages display up to thirty items from your catalogue in a scrollable card layout, perfect for showcasing collections, seasonal picks, or category-based selections.
When a customer taps a product card, they see full details and can add items to a cart right inside WhatsApp. The entire path from discovery to checkout happens in one place. With Spoki’s features, you manage your catalogue, design product messages, and automate delivery from a single dashboard.
Why Conversational Commerce Outperforms Traditional Channels
Redirecting a customer to an external site introduces multiple friction points: slow-loading pages, unfamiliar checkout forms, and mandatory account creation. Conversational commerce eliminates those barriers by keeping the buying journey inside a channel people already use daily.
Key advantages of selling through WhatsApp catalogues with Spoki:
- Open rates above 90 percent. WhatsApp messages consistently outperform email and social ads in visibility.
- Lower cart abandonment. Customers browse and buy in the same app, removing the switch that causes most drop-offs.
- Instant support. Questions about stock, delivery, or returns get answered in real time within the same thread — and Spoki’s artificial intelligence can handle common queries automatically.
- Personalised product suggestions. Messages can be triggered by customer behaviour, past purchases, or conversation context.
- Faster decisions. Visual product cards with clear pricing help customers choose without researching elsewhere.
E-commerce brands, food and beverage businesses, fashion retailers, and service providers are already capitalising on these benefits. Visit the Spoki use cases page for real-world examples from your industry.
Setting Up Your WhatsApp Catalogue with Spoki
You need a verified WhatsApp Business API account and an active Spoki workspace. Once those are ready, follow these steps.
Step 1 — Prepare Your Product Data
Gather the following for every item you want to list:
- Product name and a short, benefit-focused description
- High-quality image (at least 300 × 300 pixels)
- Price and currency
- Unique SKU or item code
- Availability status
Step 2 — Upload to Spoki
Import products individually or in bulk through the Spoki dashboard. If you run an e-commerce store, sync your inventory so prices and stock levels update automatically.
Step 3 — Build Message Templates
Create single-product and multi-product templates for different sales moments: welcome sequences, abandoned-cart nudges, new arrivals, seasonal promotions, and post-purchase cross-sells. Spoki lets you design templates visually and submit them for WhatsApp approval without leaving the platform.
Step 4 — Set Automation Triggers
Define rules so the right product messages reach the right customer at the right time. A shopper asking about running shoes receives a multi-product message with your latest collection. A customer who just bought a camera gets a single-product card featuring a compatible lens. Spoki’s solutions cover automation flows for every stage of the funnel.
Driving Sales with Product Messages — Practical Scenarios
A catalogue on its own is a storefront; product messages are the sales team that puts the right item in front of the right person.
Scenario 1 — Guided shopping. A customer writes “I need a birthday gift under €50.” Your agent — or Spoki’s AI assistant — asks a couple of clarifying questions (recipient’s interests, preferred category) and then sends a curated multi-product message with eight relevant options. The customer selects, adds to cart, and checks out in under two minutes.
Scenario 2 — Abandoned cart recovery. A shopper added a pair of sneakers to their online cart but never completed the order. An automated WhatsApp message arrives showing that exact pair as a single-product card, plus a limited-time free-shipping offer.
Scenario 3 — New collection launch. You restock a popular category and broadcast a multi-product message to segmented contacts who previously purchased from that category. The result is an immediate spike in repeat orders.
Scenario 4 — Post-purchase upsell. After order confirmation, send a single-product message with a complementary accessory. Because the message lives in the same thread, it feels like a helpful suggestion, not an ad.
Tips that increase conversion rates:
- Write short, benefit-driven product descriptions.
- Use lifestyle images instead of plain product shots.
- Limit multi-product messages to eight to twelve items so customers are not overwhelmed.
- Display prices clearly and include a visible call to action.
- Segment your audience so every message is relevant to the recipient.
Check Spoki’s pricing to find the plan that matches your messaging volume and catalogue needs.
Measuring Results and Optimising Over Time
Launching is only the beginning. Consistent optimisation is what turns a good catalogue into a revenue engine. Focus on these metrics:
- Message open and click-through rates — reveal which product messages generate the most interest.
- Catalogue views per session — show how deeply customers explore your offerings.
- Add-to-cart and checkout completion rates — pinpoint remaining friction in the buying flow.
- Revenue per conversation — measure the direct financial return from your WhatsApp channel.
- Average response time — faster replies correlate with higher conversion; automation keeps this metric low.
Use Spoki’s ROI calculator to estimate the revenue lift you can unlock by shifting sales conversations to WhatsApp. Small, data-driven tweaks — refreshing images, testing send times, refining descriptions — compound into significantly higher sales over weeks and months.
Turn Every Chat into a Storefront
WhatsApp catalogues and product messages transform every conversation into a buying opportunity. Customers enjoy the convenience of browsing, asking questions, and purchasing in one place. Your business benefits from higher conversions, lower acquisition costs, and stronger customer relationships.
Spoki gives you everything you need to manage your catalogue, automate product messages, and scale conversational commerce without technical complexity — whether you sell ten products or ten thousand.
Ready to turn your WhatsApp channel into a revenue engine? Book a demo with the Spoki team or register for free to start building your catalogue today.
